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Resources and guidelines to assist when bringing the EveryAnswer brand to life.
Brand Color Guidelines
Our brand colors are more than just a visual aid; they are a representation of our company's identity and values. The strategic use of color strengthens our brand recognition, communicates our messaging, and influences customer perception.
Consistency Across Media
Ensure color consistency across all digital and print media. Refer to CMYK values for print and HEX/RGB for digital applications. Pantone colors are to be used for merchandising and other branded materials.
Our palette is designed to be flexible, but consistent application is key to maintaining brand integrity. Always refer to official brand guidelines when in doubt.
Primary Color
Our primary color is the cornerstone of our visual identity. Use it for logo presentation, primary call-to-action buttons, and other dominant elements where our brand needs to be front and center.
HEX:
#0d9488
RGB:
R:13 G:148 B:136
CMYK:
C:93 M:16 Y:56 K:1
Pantone:
7716 C
Secondary Colors
These colors provide a complementary palette to enhance visual appeal and support our primary color.
PRIMARY COLOR
HEX:
#0f766d
RGB:
R:15 R:118 B:109
CMYK:
C:40 M:0 Y:4 K:54
Pantone:
7718 C
PRIMARY COLOR
HEX:
#85c9c3
RGB:
R:133 G:201 B:195
CMYK:
C:27 M:0 Y:2 K:21
Pantone:
564 C
PRIMARY COLOR
HEX:
#ceeae7
RGB:
R:206 G:234 B:231
CMYK:
C:11 M:0 Y:1 K:8
Pantone:
PRIMARY COLOR
HEX:
#f3faf9
RGB:
R:243 G:250 B:249
CMYK:
C:3 M:0 Y:0 K:2
Pantone:
PRIMARY COLOR
HEX:
#111827
RGB:
R:17 G:24 B:39
CMYK:
C:56 M:38 Y:0 K:85
Pantone:
PRIMARY COLOR
HEX:
#1F2937
RGB:
R:31 G:41 B:55
CMYK:
C:44 M:25 Y:0 K:78
Pantone:
PRIMARY COLOR
HEX:
#374151
RGB:
R:55 G:65 B:81
CMYK:
C:32 M:20 Y:0 K:68
Pantone:
PRIMARY COLOR
HEX:
#4B5563
RGB:
R:75 G:85 B:99
CMYK:
C:24 M:14 Y:0 K:61
Pantone:
PRIMARY COLOR
HEX:
#6B7280
RGB:
R:107 G:114 B:128
CMYK:
C:16 M:11 Y:0 K:50
Pantone:
PRIMARY COLOR
HEX:
#9CA3AF
RGB:
R:156 G:163 B:175
CMYK:
C:11 M:7 Y:0 K:31
Pantone:
PRIMARY COLOR
HEX:
#D1D5DB
RGB:
R:209 G:213 B:219
CMYK:
C:5 M:3 Y:0 K:14
Pantone:
PRIMARY COLOR
HEX:
#E5E7EB
RGB:
R:229 G:231 B:235
CMYK:
C:3 M:2 Y:0 K:8
Pantone:
PRIMARY COLOR
HEX:
#F3F4F6
RGB:
R:243 G:244 B:246
CMYK:
C:1 M:1 Y:0 K:4
Pantone:
PRIMARY COLOR
HEX:
#F9FAFB
RGB:
R:249 G:250 B:251
CMYK:
C:1 M:0 Y:0 K:2
Pantone:
Logo Usage Guidelines
To ensure our brand is represented consistently and accurately, please follow these guidelines when using the EveryAnswer logos.
Size Specifications
Minimum size: The logo should never be smaller than 1” in print or 72px on screen.
Scaling: Always scale the logo proportionally. Do not stretch or compress.
Color Variations
Use the normal logo on light backgrounds.
Use the "light" version of the logo for only on dark backgrounds.
Backgrounds
The logo must always be clear and legible, so choose backgrounds that provide sufficient contrast.
Do not place the logo on overly busy images where it may be obscured.
Incorrect Usage
Do not alter the logo's colors or add any effects such as shadows or glows.
The logo should not be rotated, warped, or modified in any other way.
Clear Space
Maintain a clear space around the logo that is at least equal to the height of the 'E' in the EveryAnswer wordmark.
Placement
Preferably place the logo in the top left or bottom right corner of the design.
Ensure the logo is the most prominent element when used alongside other logos or graphic elements.
Reproduction
Do not attempt to recreate the wordmark. Use only the approved artwork.
Digital and Print Usage
For digital use, logos must be in RGB format, and for print, use CMYK format.
For online use, ensure the logo is linked to our website www.everyanswer.ai.
Please contact our marketing team at marketing@everyanswer.ai if you have any questions or need further clarification on the proper use of our logos.